With over 60% of Gen Z and Millennials in career transition, Rover – For the In-Between shows how pet sitting can bring comfort, routine, and connection when life feels uncertain. A gentle reminder that while you’re finding your way, there’s always a furry friend happy to walk beside you.
YEAR
2025
ROLE
ART DIRECTOR
AWARDS
ADDY GOLD | DISTRICT
ADDY SILVER | DISTRICT
ADDY SILVER (Outdoor Board - Flat & 3D) | LOCAL
ADDY SILVER (Campaign) | LOCAL
AWARDS
ADDY GOLD | DISTRICT
ADDY SILVER | DISTRICT
ADDY SILVER (Outdoor Board - Flat & 3D) | LOCAL
ADDY SILVER (Campaign) | LOCAL
About the project
Insight:
When life feels directionless, people crave something that still needs them.
Solution:
Position Rover as the steady constant in uncertain seasons — offering purpose, routine, and connection through pet sitting when everything else feels in-between.
Smooth Scroll
This will hide itself!
This will hide itself!
Rover | For the In-Between
OVERVIEW
With over 60% of Gen Z and Millennials in career transition, Rover – For the In-Between shows how pet sitting can bring comfort, routine, and connection when life feels uncertain. A gentle reminder that while you’re finding your way, there’s always a furry friend happy to walk beside you.
YEAR
2025
ROLE
ART DIRECTOR
AWARDS
ADDY GOLD | DISTRICT
ADDY SILVER | DISTRICT
ADDY SILVER (Outdoor Board - Flat & 3D) | LOCAL
ADDY SILVER (Campaign) | LOCAL
AWARDS
ADDY GOLD | DISTRICT
ADDY SILVER | DISTRICT
ADDY SILVER (Outdoor Board - Flat & 3D) | LOCAL
ADDY SILVER (Campaign) | LOCAL
About the project
Insight:
When life feels directionless, people crave something that still needs them.
Solution:
Position Rover as the steady constant in uncertain seasons — offering purpose, routine, and connection through pet sitting when everything else feels in-between.
Smooth Scroll
This will hide itself!
This will hide itself!
Rover | For the In-Between
OVERVIEW
With over 60% of Gen Z and Millennials in career transition, Rover – For the In-Between shows how pet sitting can bring comfort, routine, and connection when life feels uncertain. A gentle reminder that while you’re finding your way, there’s always a furry friend happy to walk beside you.
YEAR
2025
ROLE
ART DIRECTOR
AWARDS
ADDY GOLD | DISTRICT
ADDY SILVER | DISTRICT
ADDY SILVER (Outdoor Board - Flat & 3D) | LOCAL
ADDY SILVER (Campaign) | LOCAL
AWARDS
ADDY GOLD | DISTRICT
ADDY SILVER | DISTRICT
ADDY SILVER (Outdoor Board - Flat & 3D) | LOCAL
ADDY SILVER (Campaign) | LOCAL
About the project
Insight:
When life feels directionless, people crave something that still needs them.
Solution:
Position Rover as the steady constant in uncertain seasons — offering purpose, routine, and connection through pet sitting when everything else feels in-between.
Smooth Scroll
This will hide itself!
This will hide itself!