Gen Z is often called the “awkward” generation. From the side-eye to avoiding small talk to overthinking every interaction. But it turns out, they’re not alone. Rover – Where Quirks Find Company celebrates the chaotic, lovable overlap between Gen Z and our four legged friends.
YEAR
2025
ROLE
ART DIRECTOR
AWARDS
ADDY Silver (Campaign)
AWARDS
ADDY Silver (Campaign)
About the project
Insight:
Gen Z’s social awkwardness isn’t a flaw, it just needs the right match.
Solution:
Rover pairs quirky sitters with equally quirky dogs, turning awkward into connection.
Smooth Scroll
This will hide itself!
This will hide itself!
Rover | Where Quirks Find Company
OVERVIEW
Gen Z is often called the “awkward” generation. From the side-eye to avoiding small talk to overthinking every interaction. But it turns out, they’re not alone. Rover – Where Quirks Find Company celebrates the chaotic, lovable overlap between Gen Z and our four legged friends.
YEAR
2025
ROLE
ART DIRECTOR
AWARDS
ADDY Silver (Campaign)
AWARDS
ADDY Silver (Campaign)
About the project
Insight:
Gen Z’s social awkwardness isn’t a flaw, it just needs the right match.
Solution:
Rover pairs quirky sitters with equally quirky dogs, turning awkward into connection.
Smooth Scroll
This will hide itself!
This will hide itself!
Rover | Where Quirks Find Company
OVERVIEW
Gen Z is often called the “awkward” generation. From the side-eye to avoiding small talk to overthinking every interaction. But it turns out, they’re not alone. Rover – Where Quirks Find Company celebrates the chaotic, lovable overlap between Gen Z and our four legged friends.
YEAR
2025
ROLE
ART DIRECTOR
AWARDS
ADDY Silver (Campaign)
AWARDS
ADDY Silver (Campaign)
About the project
Insight:
Gen Z’s social awkwardness isn’t a flaw, it just needs the right match.
Solution:
Rover pairs quirky sitters with equally quirky dogs, turning awkward into connection.
Smooth Scroll
This will hide itself!
This will hide itself!