Rover | Where Quirks Find Company

OVERVIEW

Gen Z is often called the “awkward” generation. From the side-eye to avoiding small talk to overthinking every interaction. But it turns out, they’re not alone. Rover – Where Quirks Find Company celebrates the chaotic, lovable overlap between Gen Z and our four legged friends.

YEAR

2025

ROLE

ART DIRECTOR

AWARDS

APPLIED ARTS AWARD | 2026

ADDY SILVER (Campaign) | ATL 2026

SCADDY GOLD (Copywriting) | 2026

AWARDS

APPLIED ARTS AWARD | 2026

ADDY SILVER (Campaign) | ATL 2026

SCADDY GOLD (Copywriting) | 2026

About the project

Insight:
Gen Z’s social awkwardness isn’t a flaw, it just needs the right match.

Solution:
Rover pairs quirky sitters with equally quirky dogs, turning awkward into connection.

An image of a smartphone on top of an eletronic surface
Image of multiple pixelated flat icons
An image of a smartphone on top of an eletronic surface
Image of multiple pixelated flat icons
Smooth Scroll
This will hide itself!

Rover | Where Quirks Find Company

OVERVIEW

Gen Z is often called the “awkward” generation. From the side-eye to avoiding small talk to overthinking every interaction. But it turns out, they’re not alone. Rover – Where Quirks Find Company celebrates the chaotic, lovable overlap between Gen Z and our four legged friends.

YEAR

2025

ROLE

ART DIRECTOR

AWARDS

APPLIED ARTS AWARD | 2026

ADDY SILVER (Campaign) | ATL 2026

SCADDY GOLD (Copywriting) | 2026

AWARDS

APPLIED ARTS AWARD | 2026

ADDY SILVER (Campaign) | ATL 2026

SCADDY GOLD (Copywriting) | 2026

About the project

Insight:
Gen Z’s social awkwardness isn’t a flaw, it just needs the right match.

Solution:
Rover pairs quirky sitters with equally quirky dogs, turning awkward into connection.

An image of a smartphone on top of an eletronic surface
Image of multiple pixelated flat icons
An image of a smartphone on top of an eletronic surface
Image of multiple pixelated flat icons
Smooth Scroll
This will hide itself!

Rover | Where Quirks Find Company

OVERVIEW

Gen Z is often called the “awkward” generation. From the side-eye to avoiding small talk to overthinking every interaction. But it turns out, they’re not alone. Rover – Where Quirks Find Company celebrates the chaotic, lovable overlap between Gen Z and our four legged friends.

YEAR

2025

ROLE

ART DIRECTOR

AWARDS

APPLIED ARTS AWARD | 2026

ADDY SILVER (Campaign) | ATL 2026

SCADDY GOLD (Copywriting) | 2026

AWARDS

APPLIED ARTS AWARD | 2026

ADDY SILVER (Campaign) | ATL 2026

SCADDY GOLD (Copywriting) | 2026

About the project

Insight:
Gen Z’s social awkwardness isn’t a flaw, it just needs the right match.

Solution:
Rover pairs quirky sitters with equally quirky dogs, turning awkward into connection.

An image of a smartphone on top of an eletronic surface
Image of multiple pixelated flat icons
An image of a smartphone on top of an eletronic surface
Image of multiple pixelated flat icons
An image of a smartphone on top of an eletronic surface
Smooth Scroll
This will hide itself!