Whales have lost over 65% of their communication range because of man-made noise. We turned that reality into an emotional wake-up call. Loop Earplugs x IFAW collaborate to surface an issue that’s been unheard for too long.
YEAR
2025
ROLE
ART DIRECTOR
AWARDS
ADDY GOLD (Creative Elements - Campaign)
ADDY GOLD (Installation)
ADDY GOLD (Campaign)
ADDY SILVER (Creative Element - Single)
AWARDS
ADDY GOLD (Creative Elements - Campaign)
ADDY GOLD (Installation)
ADDY GOLD (Campaign)
ADDY SILVER (Creative Element - Single)
About the project
Insight:
We romanticize the ocean as peaceful, while ignoring the industrial noise drowning out marine life.
Solution:
Partner with IFAW to turn “peaceful ocean sound” expectations into a stark confrontation with the ocean’s real, human-made noise.
Immersive Experience:
We drew audiences in with billboards that suggested a peaceful underwater soundscape. Instead, they were immersed in the harsh reality of drilling, sonar, and tankers, transforming calm expectation into a visceral wake-up call, with Loop earplugs funding IFAW’s research.
Smooth Scroll
This will hide itself!
This will hide itself!
Loop Earplugs X IFAW
OVERVIEW
Whales have lost over 65% of their communication range because of man-made noise. We turned that reality into an emotional wake-up call. Loop Earplugs x IFAW collaborate to surface an issue that’s been unheard for too long.
YEAR
2025
ROLE
ART DIRECTOR
AWARDS
ADDY GOLD (Creative Elements - Campaign)
ADDY GOLD (Installation)
ADDY GOLD (Campaign)
ADDY SILVER (Creative Element - Single)
AWARDS
ADDY GOLD (Creative Elements - Campaign)
ADDY GOLD (Installation)
ADDY GOLD (Campaign)
ADDY SILVER (Creative Element - Single)
About the project
Insight:
We romanticize the ocean as peaceful, while ignoring the industrial noise drowning out marine life.
Solution:
Partner with IFAW to turn “peaceful ocean sound” expectations into a stark confrontation with the ocean’s real, human-made noise.
Immersive Experience:
We drew audiences in with billboards that suggested a peaceful underwater soundscape. Instead, they were immersed in the harsh reality of drilling, sonar, and tankers, transforming calm expectation into a visceral wake-up call, with Loop earplugs funding IFAW’s research.
Smooth Scroll
This will hide itself!
This will hide itself!
Loop Earplugs X IFAW
OVERVIEW
Whales have lost over 65% of their communication range because of man-made noise. We turned that reality into an emotional wake-up call. Loop Earplugs x IFAW collaborate to surface an issue that’s been unheard for too long.
YEAR
2025
ROLE
ART DIRECTOR
AWARDS
ADDY GOLD (Creative Elements - Campaign)
ADDY GOLD (Installation)
ADDY GOLD (Campaign)
ADDY SILVER (Creative Element - Single)
AWARDS
ADDY GOLD (Creative Elements - Campaign)
ADDY GOLD (Installation)
ADDY GOLD (Campaign)
ADDY SILVER (Creative Element - Single)
About the project
Insight:
We romanticize the ocean as peaceful, while ignoring the industrial noise drowning out marine life.
Solution:
Partner with IFAW to turn “peaceful ocean sound” expectations into a stark confrontation with the ocean’s real, human-made noise.
Immersive Experience:
We drew audiences in with billboards that suggested a peaceful underwater soundscape. Instead, they were immersed in the harsh reality of drilling, sonar, and tankers, transforming calm expectation into a visceral wake-up call, with Loop earplugs funding IFAW’s research.
Smooth Scroll
This will hide itself!
This will hide itself!