Insight:
We romanticize the ocean as peaceful, while ignoring the industrial noise drowning out marine life.

Solution:
Partner with IFAW to turn “peaceful ocean sound” expectations into a stark confrontation with the ocean’s real, human-made noise.

Immersive Experience:
We drew audiences in with billboards that suggested a peaceful underwater soundscape. Instead, they were immersed in the harsh reality of drilling, sonar, and tankers, transforming calm expectation into a visceral wake-up call, with Loop earplugs funding IFAW’s research.