How do you capture a city that refuses to be defined by just one story? Atlanta is like a kaleidoscope, shaped by many different identities. For the FIFA World Cup, we turned the city into a living system with a brand identity and gamified wayfinding experience that helps fans navigate the city through play.
YEAR
2026
ROLE
ART DIRECTOR
AWARDS
AWARDS
About the project
INSIGHT
Atlanta is a kaleidoscope of cultures and communities, with so much to offer that no two people experience it the same way. And we wouldn’t want them to.
SOLUTION
We created a gamified Atlanta Pass that helps fans navigate the city through play.
Each neighborhood is represented through colors and shapes inspired by FIFA World Cup 2026 branding. As fans unlock experiences, their pass evolves, collecting these elements along the way. By the end, it becomes a personalized kaleidoscope of everywhere they’ve been.
Smooth Scroll
This will hide itself!
This will hide itself!
FIFA X ATL
OVERVIEW
How do you capture a city that refuses to be defined by just one story? Atlanta is like a kaleidoscope, shaped by many different identities. For the FIFA World Cup, we turned the city into a living system with a brand identity and gamified wayfinding experience that helps fans navigate the city through play.
YEAR
2026
ROLE
ART DIRECTOR
AWARDS
AWARDS
About the project
INSIGHT
Atlanta is a kaleidoscope of cultures and communities, with so much to offer that no two people experience it the same way. And we wouldn’t want them to.
SOLUTION
We created a gamified Atlanta Pass that helps fans navigate the city through play.
Each neighborhood is represented through colors and shapes inspired by FIFA World Cup 2026 branding. As fans unlock experiences, their pass evolves, collecting these elements along the way. By the end, it becomes a personalized kaleidoscope of everywhere they’ve been.
Smooth Scroll
This will hide itself!
This will hide itself!
FIFA X ATL
OVERVIEW
How do you capture a city that refuses to be defined by just one story? Atlanta is like a kaleidoscope, shaped by many different identities. For the FIFA World Cup, we turned the city into a living system with a brand identity and gamified wayfinding experience that helps fans navigate the city through play.
YEAR
2026
ROLE
ART DIRECTOR
AWARDS
AWARDS
About the project
INSIGHT
Atlanta is a kaleidoscope of cultures and communities, with so much to offer that no two people experience it the same way. And we wouldn’t want them to.
SOLUTION
We created a gamified Atlanta Pass that helps fans navigate the city through play.
Each neighborhood is represented through colors and shapes inspired by FIFA World Cup 2026 branding. As fans unlock experiences, their pass evolves, collecting these elements along the way. By the end, it becomes a personalized kaleidoscope of everywhere they’ve been.
Smooth Scroll
This will hide itself!
This will hide itself!