MSCHF X SCADPRO 2 | Esha Netto

top of page

MSCHF X SCADPRO

Team

Maria Korovolis | Creative Director
Esha Netto | Art Director & Copywriter
Siri Lambu | Fashion Designer
Liz Applewhite | Luxury Brand Manager
Gianella Martelle | Photographer

Role

This project was anything but conventional. Born from SCAD’s collaboration with MSCHF, the Brooklyn-based art collective known for its bold, disruptive work.

The project set out to observe culture, poke at it, and disrupt it in unexpected ways, specifically through a satire of modesty and the ironic fetishization of modesty itself.

The process was unpredictable, experimental, and creatively thrilling.

Art Director, Copywriter

As the sole art director & copywriter, I was involved in every stage, shaping the visual direction, copy, and overall creative execution.

IMG_4477.heic

Copy of Netto_Esha_SCADPro_MSCHF_PortfolioProject_Fall2025 (17).png

Untitled 68.png

Copy of Netto_Esha_SCADPro_MSCHF_PortfolioProject_Fall2025.png

Copy of Netto_Esha_SCADPro_MSCHF_PortfolioProject_Fall2025 (16).png

Copy of Netto_Esha_SCADPro_MSCHF_PortfolioProject_Fall2025 (2).png

Copy of Netto_Esha_SCADPro_MSCHF_PortfolioProject_Fall2025 (3).png

*All photoshoots, styling, and production were done in-house.

Every article carried a layered message, using satire to call out the fetishization of modesty culture.

v (5).png

Copy of Netto_Esha_SCADPro_MSCHF_PortfolioProject_Fall2025 (6).png

Copy of Netto_Esha_SCADPro_MSCHF_PortfolioProject_Fall2025 (9).png

Fin.

Copy of Netto_Esha_SCADPro_MSCHF_PortfolioProject_Fall2025 (7).png

When the magazines finally arrived, it was time for..

Copy of Netto_Esha_SCADPro_MSCHF_PortfolioProject_Fall2025 (11).png

Copy of Netto_Esha_SCADPro_MSCHF_PortfolioProject_Fall2025 (14).png

Copy of Netto_Esha_SCADPro_MSCHF_Portfol

Loop Earplugs | Sounds Of The Deep

bottom of page