This project was anything but conventional. Born from SCAD’s collaboration with MSCHF, the Brooklyn-based art collective known for its bold, disruptive work. The project set out to observe culture, poke at it, and disrupt it in unexpected ways. The process was unpredictable, experimental, and creatively thrilling.
YEAR
2025
ROLE
LEAD ART DIRECTOR (Campaign Concepts, Visual Direction, Shoot Execution & Styling)
AWARDS
AWARDS
About the project
Insight:
In an era of overexposure, from Playboy’s decline to OnlyFans burnout, modesty is reemerging as cultural rebellion through “trad wife” aesthetics.
Execution:
In collaboration with MSCHF, we created Playboy: The Modesty Edition, a satirical reimagining of the iconic magazine. Ads turned modest, editorials were shot in-house, and the magazines were placed on shelves, where their unexpected restraint sparked viral attention.
Smooth Scroll
This will hide itself!
This will hide itself!
MSCHF X SCADPRO
OVERVIEW
This project was anything but conventional. Born from SCAD’s collaboration with MSCHF, the Brooklyn-based art collective known for its bold, disruptive work. The project set out to observe culture, poke at it, and disrupt it in unexpected ways. The process was unpredictable, experimental, and creatively thrilling.
YEAR
2025
ROLE
LEAD ART DIRECTOR (Campaign Concepts, Visual Direction, Shoot Execution & Styling)
AWARDS
AWARDS
About the project
Insight:
In an era of overexposure, from Playboy’s decline to OnlyFans burnout, modesty is reemerging as cultural rebellion through “trad wife” aesthetics.
Execution:
In collaboration with MSCHF, we created Playboy: The Modesty Edition, a satirical reimagining of the iconic magazine. Ads turned modest, editorials were shot in-house, and the magazines were placed on shelves, where their unexpected restraint sparked viral attention.
Smooth Scroll
This will hide itself!
This will hide itself!
MSCHF X SCADPRO
OVERVIEW
This project was anything but conventional. Born from SCAD’s collaboration with MSCHF, the Brooklyn-based art collective known for its bold, disruptive work. The project set out to observe culture, poke at it, and disrupt it in unexpected ways. The process was unpredictable, experimental, and creatively thrilling.
YEAR
2025
ROLE
LEAD ART DIRECTOR (Campaign Concepts, Visual Direction, Shoot Execution & Styling)
AWARDS
AWARDS
About the project
Insight:
In an era of overexposure, from Playboy’s decline to OnlyFans burnout, modesty is reemerging as cultural rebellion through “trad wife” aesthetics.
Execution:
In collaboration with MSCHF, we created Playboy: The Modesty Edition, a satirical reimagining of the iconic magazine. Ads turned modest, editorials were shot in-house, and the magazines were placed on shelves, where their unexpected restraint sparked viral attention.
Smooth Scroll
This will hide itself!
This will hide itself!