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Alexa - A Little Extra You
Data Driven Campaign
Team
Esha Netto, Brinda Kannan
Role
Creative strategy, Art Direction, Copywriting
1 in 5 adults in the U.S. is an unpaid caregiver for an aging parent, and 60% of them feel overwhelmed and exhausted.
Alexa – A Little Extra You repositions Alexa as more than a smart assistant. It becomes a caregiving companion, supporting independent living for aging parents while offering peace of mind to family members who can’t always be there.
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