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National Geographic | Circadia
Team
Esha Netto, Raynee Quillen
1 in 3 adults don’t get enough sleep, often due to being out of sync with their chronotype, your body’s natural sleep-wake rhythm, categorised as Lion, Bear, Wolf, or Dolphin.​
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Circadia by Nat Geo is a perfume collection that helps people reconnect with these rhythms through scent. Each fragrance pairs a chronotype with an endangered animal, turning scent into a tool for self-awareness and conservation.
Role
Art Direction, Copywriting
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Since Nat Geo’s core values are rooted in education, the perfume packaging doubles as a book that teaches you about your chronotype and how to live in harmony with it.
It also includes a reusable reflective bookmark that showcases the animal’s habitat and serves as a lasting reminder of your chronotype identity.
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