With 1 in 7 women experiencing postpartum depression, Mai is a smart wearable that supports new and expecting mothers through voice-based AI mood tracking. Designed for both prenatal and postpartum care, it fits seamlessly into daily life—offering subtle, effortless support when it’s needed most.
YEAR
2025
ROLE
ART DIRECTOR
AWARDS
AWARDS
About the project
Insight:
Mothers already sing to their babies. Lullabies soothe the child, but they also calm the mother.
Solution:
Mai integrates into that natural ritual. Using AI, it listens for subtle shifts in vocal tone to detect mood changes and log emotional patterns, helping identify early signs of postpartum depression before they escalate.



This will hide itself!
Mai | For the Mama
With 1 in 7 women experiencing postpartum depression, Mai is a smart wearable that supports new and expecting mothers through voice-based AI mood tracking. Designed for both prenatal and postpartum care, it fits seamlessly into daily life—offering subtle, effortless support when it’s needed most.
YEAR
2025
ROLE
ART DIRECTOR
AWARDS
AWARDS
About the project
Insight:
Mothers already sing to their babies. Lullabies soothe the child, but they also calm the mother.
Solution:
Mai integrates into that natural ritual. Using AI, it listens for subtle shifts in vocal tone to detect mood changes and log emotional patterns, helping identify early signs of postpartum depression before they escalate.


This will hide itself!
Mai | For the Mama
With 1 in 7 women experiencing postpartum depression, Mai is a smart wearable that supports new and expecting mothers through voice-based AI mood tracking. Designed for both prenatal and postpartum care, it fits seamlessly into daily life—offering subtle, effortless support when it’s needed most.
YEAR
2025
ROLE
ART DIRECTOR
AWARDS
AWARDS
About the project
Insight:
Mothers already sing to their babies. Lullabies soothe the child, but they also calm the mother.
Solution:
Mai integrates into that natural ritual. Using AI, it listens for subtle shifts in vocal tone to detect mood changes and log emotional patterns, helping identify early signs of postpartum depression before they escalate.



This will hide itself!